Category Business

Perfect is the Enemy of Progress (so Jump In!)

A lack of information and a fear that the perfect choice is not available are two roadblocks to action. If you wait for perfect information or the “perfect” option, you will never take action. So, instead of waiting for […]

Business 1 – Think Small

The customer is not always right. But, when you have one or two giant customers who are paying your mortgage – they basically are always right. Avoid the allure of big money from one or two big customers. […]

“For Developers”

How do you know when a web-app is targeted at developers? 1. When the API takes front-and center. Take a look at https://stripe.com.  You’ll find no screenshots on the front page.  One of the first things you will find is working API code snippets and a link to their API docs. 2. When they boldly declare it. […]

2 Ways Customers Can Be Your Virtual Marketing Department

A previous blog post covered a 6 Step Plan to build your business with referrals. Current customers are your best source for new customers. Beyond traditional referral marketing, there are tons of ways to turn your customers into a virtual small business marketing department. Here are two: 1. Run a Contest like the World’s First […]

Small Business Marketing: Part 3 of a 3 Part Series

This is the last of a 3 part series on small business marketing. Part 1 listed three reasons that small business owners avoid marketing efforts. Part 2 listed three quick examples of why marketing is important. This final part lists 7 steps that small business owners can take to improve their marketing results. Ways To […]

3 Examples of the Impact of Effective Marketing: Part 2 of a 3 Part Series

This is the second article in a three part series on getting started at small business marketing. In the first article I wrote about 3 reasons that micro-ISV and other company founders avoid small business marketing or start too late. In this article we take a quick look at three examples of where it takes […]

3 Reasons Business Owners Avoid Marketing – Part 1 of a 3 Part Series

Whether it’s marketing departments at Fortune 500 companies or a small business marketing team, I’ve observed the split between those that produce the product and those that try to attract customers to it. In these companies its not the job of the producer of the product to market it. As a small business owner, you […]